How to Do Social Media Marketing
We have heard that social media can be an excellent vehicle to get rich. But to get this done, we need to know how to do social media marketing the right way.
Thanks to social media, in the past 12 months alone, Jason Stone, who only posts affiliate marketing offers on his profile that he thinks would appeal to his target audience, has netted a whopping $7 million in sales.
That’s without ever selling his own product or service. Simply put, it’s an astounding and astonishing number that reveals the allure of becoming an influencer on a platform like Instagram.
What is he doing? Here are a few primary strategies that he wielded to build up and amass such a large following. Stick to these strategies, and you’ll find success in the social media realm, as long as you don’t give up.
1. Define your niche audience.
Carve out your niche audience. Who are you targeting? Get specific? This is important because you’ll be curating your content towards that intended audience. Everything that you do or say needs to geared towards these people. In marketing speak, they call this your demographic.
The more you can define your demographic, the higher your chances for success. If you ignore you target demo and try to go after and appeal to everyone, you’ll be less likely to succeed. Millionaire Mentoris a very specific niche market, targeting people that are interested in business opportunities.
2. Add massive value.
You can’t succeed on social media without adding massive amounts of value. Today, that’s more important than ever. There’s fierce competition in the marketplace, and everyone knows that the stakes are high. For those that can break through the proverbial glass ceiling and build a massive following, tremendous riches and opportunities await.
Find ways you can share your expertise with others. Find ways you can help the people that follow you in some way, shape or form. The more you focus on this mentality, the more likely you’ll be to succeed in the long run. Stone did this with motivational sayings that inspired and pushed people to achieve their goals. How will you add value?
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Stone and many other influencers have leveraged videos to get their message out. Videos, which are done the right way, have the potential for going viral. And, when they acutely appeal to your target audience, they are potent and powerful on many levels.
Take the time to create videos that will appeal to your audience. Use a video editor or hire someone that can help you. Stone had someone create all his videos, investing a small amount of money little by little to building out his brand. He knew that was the surest way to reach the biggest audience.
Find like-minded entrepreneurs on social media who you can collaborate with. Reach out to them. Build a group. Join a mastermind. Or find some other way that you can team up with other people who might be in a similar situation as yourself, or with a similar amount of followers.
There is power in numbers. You can’t expect to do this yourself or go it alone. It’s called social media for a reason. Do shout-outs and joint ventures with other people if you want to experience explosive growth in followers and fans over time. Just don’t expect it to happen overnight.
Many of the social media influencers that I’ve communicated with in the past have leveraged hashtags as a way of getting their message across. Years ago, it was far easier to do this when hashtags were relatively new.
Today, it takes more focus and effort to achieve hashtag dominance.
Take the time to research the right hashtags and ensure that they’re applicable to your audience and your content if you’re serious about succeeding at the highest levels on social media.