What is a Social Media Platform?

January 8, 2016

social media plattformsA lot of people with websites that have been going for awhile are curious about expanding to Social media; they know they should but how?


Here is a basic Social Media Platform Definition: A tool that provides users the means to build, mix and promote community engagement, conversation and user-generated material.

You can also share content, such as blogs, & link them all together. Let’s take a look at the 6 major social media platforms that we suggest that you should include in any serious digital strategy when you need lead generation Sydney, Hertfordshire, or Timbuktu more leads that will lead to you making more sales at better margins.

Why Social Media? Well now you can tell millions about your products and services in record fast time. You can spread your message far and wide or you do as we prefer to highly target your lead generation we prefer quality leads who will potentially turn in to happy clients for repeat business as opposed to as scatter gun approach. Hence we use lead generation Sydney as a target or lead generation Hertfordshire for our UK based clients or lead generation Melbourne, New York and so on.

Makes sense doesn’t it? For business networking we recommend & luv LinkedIn as a starting point.

social_media okatformWhy LinkedIn? Business people tend to prefer this outlet. You can gain valuable social proof cost effectively. By creating a LinkedIn profile you not only can strengthens your individual and company brand, but you also strengthen others trust & confidence in you. You can join like minded thinkers and share your views in targeted groups. Our group is Sales Drive: be great at sales no matter what you do, networking meets Sales!

Feel free to roll up and join us, all debate and conversations welcome. LinkedIn is more than just an on-line CV it really demands that you show your personality there. You can inform & engage with your connections.

Why YouTube? YouTube allows you to: Rank well with its owner Google. With video marketing you can really amplify your message. You can also increase your brand awareness. Another serious benefit is that you can Laser target your audience.

Get away from the clutter and noise of the internet and use YouTube’s huge lead generation potential with appealing, informative videos with a call for action maybe in the annotation as you see here or in the description. You have access to some very cost effective marketing with lower cost videos.

Why Twitter? Twitter allows you to: Get instant feedback from your followers, if they don’t like something you tweet that will soon let you know! A social media policy is essential for businesses even a one person business. We think the first point of any social policy should be if so much as a drop of alcohol has passed your lips turn your twitter off. Twitter also allows you to quickly and easily identify those who want to engage personally with you and your brand.

You can discuss topics of the day, best to keep to your specialist subject. If the like what they read in your tweet others will Re tweet your messages but we feel it is best to retweet others first before seeking retweets from others.

The old saying the riches are in the niches has never been truer than on Twitter where you can identify niches and Attract niche followers

Why Facebook? Sheer Volume makes Facebook hard to ignore.

Highly personalised messages are able to be left there with many even going so far as telling what they have eaten for breakfast and putting a picture of their said breakfast up fro all to see. Bless them!

Facebook has a wall for you & others to paste material on. You have an option of having both a Personal & a company page. On Facebook you also have the advantage of being able to use Multiple keyword optimized pages. Do it right and you will have a strong audience retention, and a solid advertising platform.

Why Google Plus? Google dominates the internet, so it makes the rules: Google is the worlds most used search engine so common sense tells you to be there. They deliver relevant content. Influencers are there who might miss you elsewhere.

Google Plus also enables group meetings, conversations, or demonstrations. It allows for longer discussions to build relationships

imagesWhy Pinterest? Women especially love this platform: Pinterest is great for sharing images, photos where a picture tells 1,000 words. You can segment & target your themed message on Pinterest. It also means that you can show your passion for what you do. Priceless fantastic brand recognition opportunity.

Where to start? Easy start by discussing your social media platform needs with our international specialists at Sales Drive! Including our team leaders: Phil Polson, Stuart Bazga. Relax, take care of your business & family while we Do It All For You!

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